“1 in 3 sellers in Southeast Asia use Live Selling”

In line with a white paper by logistics firm Ninja Van Philippines, one in three e-commerce sellers in Southeast Asia have tried reside promoting.

The white paper introduces reside promoting as one of many “rising” e-commerce traits in Southeast Asia and shares reside promoting insights generated by Ninja Van’s 1,000+ e-commerce sellers in Singapore, Malaysia, Indonesia, the Philippines, Thailand, and Vietnam.

Of these already partaking in reside gross sales, Ninja Van discovered that 9 in 10 desire to do it themselves, whereas just one in 10 faucets into influencers to do reside gross sales for them.

The corporate additionally discovered that Filipino sellers are among the many most “productive” reside sellers in Southeast Asia at 47 p.c each day, versus a regional common of 31 p.c.

Extra Filipinos than their regional friends additionally consider reside promoting brings new enterprise, with 74 p.c saying attracting new clients is a vital think about conducting reside gross sales. Ninja van stated a secondary driver can be growing income, with 52 p.c of Filipino sellers saying reside gross sales are extra worthwhile than simply posting gadgets on marketplaces and apps.

“Dwell promoting is an attention-grabbing advertising and marketing tactic for e-commerce sellers,” stated Winston Seow, Ninja Van Group’s chief advertising and marketing and enablement officer.

Seow added that that is the one tactic that may “speed up” patrons’ buy journeys, from consciousness straight to conversion. He stated reside promoting offers ecommerce sellers “the chance to construct relationships with their patrons, each new and current.”

In line with Ninja Van, Filipino sellers can spend as much as 14 hours per week conducting reside gross sales periods, in comparison with a regional common of as much as 6 hours. By way of product classes, Ninja Van stated that many of the early adopters of reside gross sales come from “low-involvement” sectors comparable to trend, magnificence and private care, meals and beverage, and residential and dwelling.

Of the platforms used for reside promoting, 27 p.c use Shopee, 25 p.c use Fb, and 22.5 p.c use Tiktok, in line with Ninja Van.

The whitepaper famous that reside promoting is a advertising and marketing tactic that “offers buyers extra management, captures their consideration, and will increase their buy intent.”

It added that reside gross sales are accessible as buyers can now watch reside gross sales periods on their telephones they carry with them “on a regular basis,” in comparison with a time when buyers had been nonetheless watching TV and at mounted instances needed to tune in to residence buying channels.

Picture credit score: Contributed photograph