From fashion to art

ERIC CHOONG, a family title within the native style business, lately unveiled his new art work and ready-to-wear assortment titled feeling of geishto.

The high fashion designer, who based his eponymous style label Eric Choong in 1988, is understood for incorporating and making use of conventional Malaysian ethnic components into design ideas to boost consciousness of the textile arts of Southeast Asia.

Throughout the CollabStore occasion on the Shoppes at 4 Seasons Place, held in Kuala Lumpur on January sixth, Choong offered his distinctive art-to-wear assortment impressed by conventional Japanese kimono silhouettes and constructed from tie-dye materials he created himself.

This assortment consists of assertion clothes, outerwear, trousers and blouses for women and men. The attention-catching components will be simply mixed with different components.

One of the interesting items within the assortment is an A-line costume that might simply be a star in Choong’s runway present. The attention-catching costume has 5 colours and was made utilizing a tie-dye method, which took him nearly every week to create.

What makes the gathering stand out is that along with tie-dye designs, he has additionally included a few of his personal inventive art work prints. The couture designer beforehand produced high-quality batik for his style label.

He has even created unique tie-dye print designs for the late Datin Seri Endon Mahmood. About 15 years in the past, Datin Seri Endon launched a marketing campaign to convey again tie-dye, urging native designers to make use of the prints of their designer garments.

Among the many designers was Choong, who fell in love with tie-dye. He describes Datin Seri Endon as a “mentor” who typically inspired him.

His tie-dye designs are daring, inventive and distinctive items as he created them utilizing various kinds of strategies that he has mastered through the years together with tie-dye, hand dyeing, block prints and free circulate hand drawing in addition to strategies developed by himself.

“I mix my private strategies [traditional] Tie-dye strategies,” revealed Choong, who develops his personal patterns, motifs, prints and designs.

Simply seven years in the past, Choong, who was in demand for bespoke marriage ceremony and night clothes, semi-retired from the style world he had been in for 30 years.

Choong is at present a lecturer at a style school, which gave him time to delve deeply into the artwork of portray. He defined that he additionally considers batik to be an artwork type.

Actually, the designer has cherished to attract since he was a toddler, however his ardour for artwork had taken a backseat for many of his life by 2020.

It was revived this yr after an artwork curator good friend who had opened an artwork gallery in Shanghai, China, inspired him to rekindle his love of artwork. Choong started portray once more, and the exhibition titled itself The artwork of Eric Choong was born.

“I used my information of style and tie-dye strategies to create artwork on canvas. Once I paint, I take advantage of components, graphics and a few of the components from tie-dye strategies like tie-dye, hand dye,” he revealed.

“I mix style with artwork.”

Eric confirmed a few of his art work which used tie-dye strategies and acrylic paint on prime. “I take advantage of combined media in my art work. Methods and information I discovered whereas making tie-dye have been utilized to the canvas,” stated Choong.

His basis was in style design, and coloration was one in all his abilities. “I take advantage of coloration after I make artwork. I take advantage of my information of colours and plant colours from batik portray and their strategies in my artworks.”

The vegetable dyes utilized in his work and materials are handmade. Throughout lockdown he began experimenting with pure and eco-friendly dyes on materials.

“I’d go to the market and purchase greens, roses and fruit after which cook dinner them to convey out their pure colours,” he defined. “Then I turned them into coloration pigments and utilized the colour to art work.”

“I additionally use espresso and tea,” provides Choong, whose favourite colours are indigo, black, and white. The hand-painted artworks are then remodeled into digital prints on the material that’s made into clothes.


Nevertheless, not all work are transformed into cloth. Some are chosen to be changed into digital artwork. On the identical time, Choong additionally creates utterly completely different designs for materials.

About his new collections he stated: “I hope that my tie-dye assortment can encourage extra younger individuals to put on it on daily basis.”

He believes individuals have the misunderstanding that tie-dye clothes is barely worn by the older era on formal events and that tie-dye will not be “in” or modern for the youthful era.

“I want my tie-dye collections would convey the pattern again,” he stated. “I hope extra individuals put on tie-dye, and tie-dye must be vital in each wardrobe or closet.”

Choong’s art work and ready-to-wear designs will be discovered at Collabstore, Stage 2, Shoppes at 4 Seasons Place, which can also be house to his newest tie-dye collections.