Oreo’s newest cookie is filled with Oreos


new York
cnn

Up to now, Oreo has been partnered with Girl Gaga, Pokemon and scratch to new limited-time flavors. Now it really works with… itself. And Martha Stewart.

The most recent restricted version cookie from the cookie model is an Oreo crammed Oreo.

Dubbed “the Most OREO OREO,” the cookie is made out of the same old chocolate wafers crammed (to the “Most Stuff” excessive) with a cream with Oreo bits blended in, for a meta-Cookies-n -Cream expertise. The aroma is on the market for pre-order beginning Tuesday by means of the Oreo web site and might be obtainable at main retailers nationwide starting January 30 for a urged retail worth of $4.99.

Oreo-Stuffed Oreos.

The packs include a QR code that enables patrons to entry on-line video games and win prizes within the so-called Oreoverse – Oreo’s entrance to the Metaverse, a digital area the place folks work together through avatars. These with VR headsets can use them to entry the Oreoverse. Others can simply use their telephones or computer systems.

For manufacturers, the metaverse guarantees a complete new strategy to attain younger shoppers, and Oreo is not the one model attempting to market to folks by means of new on-line areas.

coke

(KO)
has paired its high-concept, limited-edition flavors like starlights, byte and dream world with on-line experiences like digital live shows, digital outfits and customized areas in video video games like Fortnite. Kraft Heinz

(KHC)
positioned Lunchable logos in Roblox and Heinz-sponsored relaxation areas in Name of Obligation.

Oreo sees it as a brand new strategy to attain and interact with shoppers.

Martha Stewart with the most Oreo Oreo.

“We love creating new methods for our followers to attach,” mentioned Julia Rosenbloom, Oreo’s senior model supervisor, in a press release asserting the brand new taste, noting, “We’re so excited to enter the metaverse !“

To assist launch the Oreoverse, Oreo tapped into Martha Stewart and Ryan McCallister, their gardener and Quarantine buddy. On Monday, Stewart and McCallister might be sharing their Oreoverse experiences on Oreo’s social media channels.

Stewart additionally not too long ago Partnership with Tito’s Handmade Vodka in a tongue-in-cheek marketing campaign that gives these watching dry January different methods to make use of vodka, like including a squirt (or two) to a marinara sauce or deodorizing smelly boots.

– CNN’s Jordan Valinsky contributed to this report.