Apple retains top spot for smartphones as global shipments fall to 2013 lows

Apple maintained its place because the world’s largest smartphone maker by fourth-quarter 2022 shipments, in keeping with IDC. Nevertheless, iPhone shipments fell 14.9% year-on-year.

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In accordance with market analysis agency IDC, world smartphone shipments slumped within the fourth quarter of 2022 — normally a giant vacation buying season — due to macroeconomic weak point and weak shopper demand.

Electronics companies shipped 300.3 million smartphones within the October-December quarter, down 18.3% from a yr earlier, IDC stated in a report launched late Wednesday. The drop marks the largest drop ever in a single quarter.

A complete of 1.21 billion smartphones have been shipped in 2022, the bottom annual whole since 2013 “as a consequence of considerably subdued shopper demand, inflation and financial uncertainties,” IDC stated.

“We’ve by no means seen shipments within the vacation quarter being decrease than the earlier quarter. Nevertheless, weaker demand and excessive inventories precipitated suppliers to drastically minimize provides,” stated Nabila Popal, analysis director at IDC.

Broadcasts symbolize the gadgets that companies like Apple and Samsung ship to retailers and carriers. They don’t correspond to gross sales, however give a sign of demand.

IDC stated that “tough year-end outcomes critically jeopardize anticipated 2023 restoration of two.8% and severely draw back steerage.”

Apple maintained its place because the world’s primary smartphone maker. The U.S. tech big shipped 72.3 million iPhones within the fourth quarter, down 14.9% yr over yr, in keeping with IDC. Apple had a 24.1% market share. The decline got here at the same time as Apple launched its newest fashions – the iPhone 14 collection – earlier than the essential vacation quarter.

Apple confronted various provide chain points Within the December quarter, the world’s largest iPhone manufacturing facility was inbuilt Zhengzhou, China hit by a Covid outbreak and employees protests.

Samsung, the second-largest smartphone maker, noticed shipments fall 15.6% yr over yr to 58.2 million models. Samsung hasn’t launched an all-new flagship smartphone for the fourth quarter, as a substitute holding an occasion on February 1 the place it is prone to exhibit its new system.

Chinese language electronics producer xiaomi, which ranked third, shipped 33.2 million models within the fourth quarter of the yr, down 26.3% year-on-year. That was the largest drop among the many high 5 smartphone gamers, which additionally embody Chinese language smartphone makers Oppo and Vivo.

“With 2022 down greater than 11% for the yr, 2023 shall be a yr of warning as distributors will rethink their system portfolio whereas distribution channels will suppose twice earlier than taking up extra stock,” stated Anthony Scarsella, Analysis Director at IDC.