Active Internet Users: According to the report, there were over 700 million active Internet users in India as of December 2022

In response to Nielsen’s India Web Report 2023, as of December 2022, India had 700 million or extra lively web customers aged 2 years and older.

Rural India had 425 million registered web customers, which was practically 44% greater than city areas, the report mentioned, including that city India had 295 million lively web customers.

The research additionally confirmed that there’s loads of room for development in rural markets, as practically half of the agricultural inhabitants nonetheless doesn’t actively use the web.

The lively web person base aged 12+ grew greater than 20% year-on-year to succeed in 595 million in 2022.

In response to the report, rural areas outshone city areas with a 30% development within the variety of lively Web customers.

City India, then again, grew by 10%. Moreover, feminine customers grew by 27% whereas male customers elevated by about 18%.

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From a demographic perspective, the underside strata of the inhabitants, with fewer than 100,000 city and rural areas, have been the largest drivers of development. The research additional highlighted that just about 90% of Web customers have been every day customers. The urban-rural divide has additionally narrowed year-on-year, with 93% of city and 86% of rural customers utilizing the web each day.

There have been greater than 450 million smartphone customers within the nation, with simply over a 3rd of Indians proudly owning a smartphone.

In response to the research, there have been greater than 450 million month-to-month video viewers in India, with video watching and video calling being the 2 most typical on-line actions amongst these aged 12 and over.

Though on-line banking and digital funds have grown by a whopping 43%, the research discovered they nonetheless have loads of development potential.

One other key discovering of the research was that almost one in 5 Indians now watches digital information, which has grown by 20% over the previous 12 months. Digital information as a class additionally has loads of room to develop, she added.

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